Happy Eggs Scandal
Egg-cellent read!
My Dad has been selling some wheat to a very large free range chicken farm in Shropshire. He kept insisting that I talk to that egg farmer to buy those eggs instead of our local supplier near Knutsford. It would be a nice link if his wheat, grown just outside Warrington, was the food source for our eggs.
I did call the egg farmer up in Shropshire, just out of interest more than anything. We were talking about his eggs and birds and some of his suppliers. He was telling me about the major retailer he supplies; that is a Co-operative more commonly know by its shortened name that ends with a similar sound to ‘hop’!
Anyhow … these eggs he was selling in very large volumes and I mentioned, “Oh, the retailer sell a couple of types of those eggs, one is normal and one is branded The Happy Egg”. He just laughed and said, “Well, I supply both types of eggs and they are exactly the same”.
It’s just the Happy Eggs charge an extra 40% which actually subsidises the lower price for the normal eggs. The branding guilt trips you into thinking the chickens are better looked after than the normal-priced eggs.
It’s just a trick that all the large retailers play so they look competitively priced for their cheaper ones, yet get their money back on the branded ones.
Well, at Groobarbs we're only interested in giving you the most local eggs with no tricks involved and we have priced them fairly for everyone. They come from a small egg-laying farm in the middle of Cheshire and maybe I will just get my Dad to sell his wheat to them :)
Your veg box Farmer: David Fryer
